Anthony Joshua was hailed as "the biggest star in British sport and the biggest star in world boxing" after his exhilarating world heavyweight title triumph over Wladimir Klitschko on Saturday sky-rocketed him into the global sporting elite.
After the Briton's 11th round stoppage of Ukraine's rejuvenated former champion at Wembley Stadium in a heavyweight title fight for the ages, Joshua's handlers outlined ambitious plans to turn him into a global phenomenon.
Promoter Eddie Hearn envisages the charismatic, 27-year-old, who unified the IBF and WBA titles in front of a record-equalling 90,000 crowd, emulating his idol, Muhammad Ali, by taking his special talent around the world. Just as Ali won the 'Rumble in the Jungle' with George Foreman in Zaire and the 'Thrilla in Manila' against Joe Frazier, Hearn has plans for Joshua to light up new venues in China, the Middle East and Africa.
"In terms of worldwide stardom, I said 'you win this fight and you become the biggest star in British sport and the biggest star in world boxing'," Hearn told reporters. "The way he won confirmed it to me," added the promoter, after revealing that the British pay-per-view take up for the fight had been more than the record 1.15 million for the Manny Pacquaio-Floyd Mayweather 2015 'fight of the cent.