Guinness steps out as main sponsor of Mount Cameroon race

Guinness Cameroon SA, which used to be the main promoter of the Mount Cameroon race of Hope might not be present this year. The partnership that was signed in 2013 for the multi-national brewery company to sponsor the event from 2014 expired last year 2016 and barely a month to the 22nd edition of the race, the National Athletics Federation is yet to get a main sponsor.  
In an interview over a local media outlet recently in Buea, the regional president of the National Athletics Federation, Eteki Njoh pointed out that even though Guinness won’t sponsor the 38km race this year, the federation’s national president, Emmanuel Motombi Mbome will ensure that other profitable partners be brought in.

While expressing delight and optimism that the prize money per category might be increased, the regional president announced that regional test race had already been scheduled while the final test race will hold on the January 28 in Buea.

It is worth nothing that the media publicity rights of the race were awarded to ACMAR media group headed by renowned entrepreneur Tony Danshaco. His company is thus charged with getting sponsors for the event, but with the race barely a month to go, the faith of this year’s race is yet uncertain.
It should be recalled that when Guinness Cameroon used to sponsor the race, the first in both male and female category took home a cash prize of 10M FCFA each while the second and third in each category carted away a sum of 5 and 2M FCFA respectively. “

In an interview last year, the president of the national Athletic Federation whose might will be put to test this year said “we are satisfied with the partnership with Guinness and hopes it continues.”

Even though no reasons have so far being advance as to why Guinness did not renew their sponsorship agreement with the federation, pundits are of the opinion that the old days when a winner in a category used to take home one million might just be around the corner except Motombi and his team get to work.

Awa Carlson in Buea

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Studied B.Sc Journalism and Mass Communication at University of Buea

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